Friday, October 2, 2015

MY 20 FESTIVAL SELLING ESSENTIALS



My Twenty Festival Essentials When I'm Selling My Handmade Jewelry

1)  TIME!:   Time is of the essence...  Even with the bare necessities, like order book, calculator, folding tables, display racks, labels, table cloths, tent, walls, weights, chair, etc....  TIME is the most important thing we all need and have in all we do.  Especially when you have to load and unload goods into your car, set up your tent, displays and tables, arrange your workstation, and more small, yet time-consuming things.  Many people either overlook or underestimate the need for time.
2)  BUSINESS CARDS:  Always bring business cards!  Even just at social events and private gatherings.  You never know who may need a handmade gift!  You'll also want to network with other artisans, style bloggers and industry professionals.

3)  SIGN UP BOOK:  A sign up book is a marketing necessity to collect email addresses for future marketing and return sales.  This may seem optional, but if you want to keep thriving as a business, you'll soon realize that most of your sales come from returning customers, like I soon realized.
4)  PRICE TAGS:  You would think this was common sense, but I can honestly say about half of the handmade sellers I've purchased from at festivals did NOT have price tags!  I prefer to have clear prices for customers to see, so they don't have to ask every time how much an item is, and this way, I can focus on other tasks while selling my jewelry.  I cannot stress enough how important and professional it is to have price tags displayed!


5)  PHONE LOADED WITH SQUARE:  I love processing my orders with Square.  It's easy, cheap and convenient.  I can accept all major credit cards and the money is directly deposited into my bank account the next day. 


6)  MONEY POUCH W/CASH:  No credit card?  No problem!  I accept cash and know to bring change in case you hand me a big bill, and of course a pouch to keep my earnings in.


7)  SHOPPING BAGS:  This should go without saying, but you'd be shocked to know how many times I've had to purchase from handmade goods dealers that had no shopping bags or had run out of them.  Whether purchasing a single piece or indulging in a shopping spree, it's important to provide your customer the convenience of a shopping bag (I also include receipts and $2.50 gift wrap) to carry their precious new purchases from your shop.  Always have plenty of shopping bags and when in doubt, have extra!
8)  LAST MINUTE/EMERGENCY TOUCH UP KIT:  Trust me, you'll NEED this.  There's no question about it.  The only question is WHEN you'll need it, but not IF...  I like to load up on Scotch tape, glue gun, super glue, extra paper to make labels, scissors, pliers, extra 4" and 6" metal spring clamps, screw drivers, pens, pencil, marker, small hammer, hanging hooks, Windex, paper towels or towel, dust cloth and anything else you can think of that would help in situations where everything can and will go wrong with your lovely setup.
9)  MY TABLET w/KINDLE:  I need visual and mental stimuli at all times, so yup, I bring a story or two to festivals.  I can't tolerate sitting around, numb and bored as everyone else slaps bugs on the back of their necks in those tiny, sweaty, germ breeding grounds known as tents. 


9)  SOAP:  Speaking of germs! I prefer soap over antibacterial hand gel, but I typically bring both together.  It's a must when touching all that cash and being around so many people. 
10)  DEODORANT:  Speaking of sweating!   Need I say more?

11)  A HAT:  To keep me cool, avoid skin damaging sun rays and prevent wrinkles.
12)  SNACKS:  Festival food isn't the healthiest stuff to eat.  Let's be honest-- it's loaded with animal fat, sugar, preservatives and all things toxic to the body.  It's worse than the most nefarious fast food out there.  Not to mention it's ridiculously expensive!  Gross!  Why would you pay $5 for a disgusting, deep fried, 2 day old pastry?  Save money and calories.  Bring your fresh fruit, trail mix and nuts, instead!  


13)   DENTAL CARE KIT:  Well we all need a little something after a bunch of trail mix!  Imagine indulging in nuts, berries and greens with no toothbrush or gum, trying to sell to passersby?  The nuts in my teeth will scare them all off!  
 My dental care kit consists of:  Mini toothbrush, mini toothpaste, mini floss stick, mini mouthwash, pack of gum.  

 14)  FIRST AID KIT:  You never know when you'll need this and it's best to have it at all times.  This should include change of clothes and aspirin.  I also include B12 vitamins and energy drink powders for moments of summer heat-induced lethargy and chocolate espresso shake mix for a winter pick-me-up.


15)  SPF 50:  YES, I'm Latina, but I'm not olive complected like my stunning family members :(  I am the only hazel-eyed yellow bone out of all of us, with blonde and semi-ginger kids.


16)  BUTT PILLOW:  Yep, that's right-- I said butt pillow!  You try sitting on your butt bone for 8+ hours on a hard chair and not feeling any discomfort!  No more butt bone bruising for me, no ma'am!  It also keeps the lower back properly aligned.
17)  LIP BALM:  I'm constantly cracking a smile at patrons.  But my smile wouldn't look so pretty with cracking, peeling skin on my lips!  In the heat of summer or the iciness of winter, I especially need lip balm.  I can't go a day without it.


18)  LOTION:  For me, lotion is an essential.  I cannot stand to have dry skin-- especially my hands-- when I'm outside for an extended period of time.  
19)   MASCARA:  Because mascara makes you look like a dreamier version of yourself.


20) WINE:   Because wine makes you feel like a dreamier version of yourself.  ;)


WHAT ARE YOUR FESTIVAL SELLING ESSENTIALS?

My New Addiction: Delicious White Wine Mustards


THIS IS NOT A SPONSORED POST! 
THIS IS JUST A GENUINE REVIEW AND RECIPE FREEBIE I WANT TO SHARE WITH YOU!  :)

It's FOODIE FRIDAY!  Today's Friday Fare is about complementary condiments!
As a kitchen artisan, foodie and wino, I can't think of anything more perfect to complement my delicious dishes than my latest obsession:  
Maille White Wine Mustard Trio!
 
This is the perfect gift for the gourmet cook in your life.  Not only are these mustards so prettily packaged (I can't get over the Parisian Bistro/Picnic look), but they pack a powerful yet delicate flavor kick, too!  They each have their own unique blend of herbs and spices in addition to crisp white wine, and you can't just love one-- you must adore all three!

Maille describes their delectable white wine mustard threesome as, "Inspired by the current renaissance of the iconic Parisian Bistro, Maille has created three fresh new flavors for Spring/Summer 2015 to capture the vibrancy of France’s hottest food scene."

Well, slap a striped sweater on me and call me Parisian!  
I am feeling l'amour for this toothsome trinity. 

Fine herbs and white wine mustard

"Mustard with White wine and Fine herbs: Experience this elegantly classic French herb combination with parsley, chives, tarragon and chervil releasing their wonderful flavors."

Lemon, garlic and white wine mustard

 "Mustard with White wine, Lemon and Garlic: A classic combination of lemon and garlic that endures in many different cuisines and one that complements and enhances a vast range of dishes."
 

 "Roasted onions, wild thyme and white wine mustard: A flavor sensation for a Sunday roast or with any sticky-roasted and grilled meats."

 

 This mustard collection's tastebud-tickling experience inspired me so much, that I decided to create my own Tuscan and Spaniard style "Red Wine Ménage à trois" as a darker, more robust counterpart to the white wine set to complete my European fare affair.  I also couldn't resist adding some German flavor to the mix.

Below are the recipes and preparation instructions are at the very bottom... 

Bon Appétit, Manga, Buen Provecho and Guten Appetit!


PESTO PRESERVES MUSTARD
Enjoy With: Salmon or Chicken
1/2 Cup black mustard seeds
1/4 Cup yellow mustard seeds
1/2 cup Ménage à trois Red Wine Blend
1 Cup Aged Balsamic vinegar
1 tsp freshly ground pepper
1 Tbs grated parmesan cheese
1 Tbs sugar
2 tsp salt
1 Tbs dried Basil
1 Tbs dried Oregano 
1 Tbs Crushed Pine Nuts
~*~

VINO & VINE RIPENED MUSTARD

Enjoy With: Beef or Shrimp

1/2 Cup black mustard seeds
1/4 Cup yellow mustard seeds
1/2 cup Ménage à trois Red Wine Blend
1 Cup Red Wine vinegar
1 tsp freshly ground pepper
2 Tbs sugar
1 tsp salt
1 Tbs Fresh Mint
1 Tbs Fresh Chopped Cilantro
1 Tbs Fresh Lemon Juice 
1 tsp Adobo Seasoning 
1 Tbs Mrs. Dash tomato, basil & garlic seasoning 
~*~

 SMOKY SAURKRAUT MUSTARD 

Enjoy With: Sausage or Pork

1/2 Cup black mustard seeds
1/4 Cup yellow mustard seeds
1/2 cup Ménage à trois Red Wine Blend
1/2 cup Green Cabbage
1 Cup Red Sherry vinegar
1 tsp freshly ground pepper
1 Tbs sugar
2 tsp Kosher Salt
1 Tbs Onion Powder
1 Tbs Garlic Powder
1 Tbs Caraway Seeds 

1 Tbs French's Dry Dijon Mustard Powder 
1 Tbs Backwoods Smoked Sausage Seasoning

~*~ 

In a glass container, combine mustard seeds with red wine and vinegar.  Let sit 48 hours with liquid covering the seeds.
    Combine seeds, liquid and remaining ingredients in a food processor.  Process until whipped and creamy (about 5 minutes).
    Store in an airtight container in the refrigerator for 1 week prior to use, to allow the aromatic flavors to meld together.
 Serve and enjoy!  It should last approximately three weeks. 

 


 

 


Monday, September 14, 2015

FOOD MYTHS: THE NEGATIVE CALORIE EFFECT


FOOD MYTHS & THE NEGATIVE CALORIE EFFECT 

Food myths are a common phenomenon in modern diet-obsessed society.  They were most likely created by advertisers in the food industry to attract buyers in the health-conscious niche of the market, after the opportunity presented itself.

For example, advertising and marketing both happen to be not only scientific, but also psychological.
To advertise to a target market, one must know the demographics and psychology of that market's buyers.  Knowing what the buyers want and need is a good start to seizing an opportunity to market an item, or in the case of food myths, an idea.

Marketing the idea of any food myth is quite easy, especially to naive buyers in search of the 'next big thing'.  The nature of food myths range from harmless to absolutely ridiculous.  
Two good examples of a food myth are the 'negative calorie effect' and that 'sugar causes hyperactivity'.
While one is an old wives' tale, the other is a clever marketing ploy that utilizes misinformation and faux science, which still has a significant number of buyers fooled.

THE CLAIM:  EAT NEGATIVE-CALORIE FOODS AND LOSE WEIGHT FAST!

What is the 'negative calorie effect'?
The 'negative calorie effect' is an idea and diet consisting of certain foods that supposedly take more energy to digest than they provide in calories.
The theory is that you can lose weight by eating lots of these 'negative-calorie' foods.

Calorie Count states, "Calories wasted in extracting nutrients are already considered in calculating the Thermic Effect of Food (TEF).  TEF usually wastes about 10% of calories, but for some foods, the TEF can reach 20%.  Still, that means a 10-calorie stalk of celery wastes 2 calories to deliver 8. Big deal. Since calorie counting is inexact at best, we’ll call those 8 calories a wash."
This means, a person who consumes 2,000 calories in a day will burn off 200 calories via their BMR, or basal metabolic rate, which is a calculation of what the human body burns at rest and while digesting food and exercising via the 'thermal effect'.  So in essence, 'negative-calorie' foods are indeed, a myth.

However, don't discount the whole idea completely!  Mayo Clinic states that although these 'negative calorie' foods are most likely not negative calorie, it is still "theoretically possible"...
"Here's the reality. Throughout the day, about 5 to 10 percent of your total energy expenditure goes to digest and store the nutrients in the food you eat.
Foods that contain few calories, such as celery and other non-starchy vegetables, provide a small number of calories but still require energy to digest. That means it is theoretically possible to have a negative-calorie food, but there are no reputable scientific studies to prove that certain foods have this effect."

THE VERDICT:  THE NEGATIVE CALORIE EFFECT IS A HEALTHY GIMMICK!

Arguably the most popularly touted 'negative-calorie food', celery, contains around 6 calories per medium sized piece, but only actually takes approximately 1/2 a calorie to digest that piece, so around 8% of the caloric intake is “lost”, not 100+%, according to food science.

Time Magazine states, "You may have heard that some foods, because they are difficult to digest, will make you lose weight. Dubbed "negative-calorie foods," citrus fruits and celery have both basked in this flattering light in fad diets over the years. The problem is that it's not true. The calories your body burns in fueling the digestive cycle are minuscule compared with the calories in the food itself. Although chewing celery might seem like a strenuous activity, it burns about the same amount of calories as watching grass grow."
It is my opinion that the 'negative calorie effect' exploits the naivete of buyers in the health-conscious niche of the market via what's portrayed as 'information marketing'.  Buyers see this information as useful and affordable and will buy products that relate to this information, such as supplements and foods in the 'negative calorie' lists.  

But it isn't just the fault of the marketers:  Buyers in general, particularly 'crash diet' and 'dieting fad' buyers, also tend to want to believe in things that seem easier to obtain, such as in this case, a food myth, than in hard work, for example, good old diet and exercise.  
There are so many dieters out there who use these myths to justify cheating on a diet or exercise plan.

This is why the 'negative calorie effect' and many other food myths and fads, although completely false, are so wildly popular and will likely be around for a long time. 
But if this is what it takes to get people to eat their greens, then by all means, believe in dieting faeries and unicorns and eat up!

Sunday, September 13, 2015

BLOGGING TOOL SPOTLIGHT: PHOTOFY



Photofy is one of my favorite apps.  I use this one daily.  
It’s a ridiculously easy photo editing app for personal users and businesses that combines all the features you need in one app: Filters, Light Effects, Photo Mirror, Fit, Insta-size photos to square for easy sharing to Instagram and more.
Additional features include Text with 90+ free fonts, Meme editor, Collage maker with over 70+ free layouts, and the market's largest collection of overlay content with 40,000 graphic elements.   

If you’re a Blogger, social marketer or online entrepreneur, Photofy is must have app for creating nifty content quickly and on the go!

Grab Photofy; it's FREE.

FALL SWEETNESS: HONEYED HUES OF MERLOT AND HEATHER


COLOR OF THE WEEK: MERLOT!  
PERFECT FOR FALL!

P.A.R.O.S.H. Long Sleeve Shift Dress - $293

Bootights Elevators - $28

Liliana Footwear Black Audrie Knee-High Boot - $34

H&M Wool hat - $31

Pinghe Lila Mongolian Lamb Fur Gilet - $1,475

Athleta Lux City Scarf - $52

Pre-owned Coach Park Colorblock Carrie Tote Bag - $176

Prada Square-frame acetate sunglasses - $255



THAT'S MY TAKE...  WHAT'S YOUR HUE?

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JENNIFER ANISTON & KATE MOSS CHANNEL CAROLYN BESSETTE
THE LOOK FOR LESS
 This beauty is $250 at BELLA'S DRESS online.
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OR, Try this under $150 STEAL from Amazon >HERE


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